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Search Engine Optimization

This course provides a strategic approach to search engine marketing, keyword research, algorithms, competitive analysis, link building, local and geo search, and SEO tools. Through online platforms, applications, and tracking […]

Digital Analytics

This course provides an introduction to theory and strategy in data and analytics. Students examine the foundations to optimize their online approach. Students will obtain certifications in Google Analytics, Google […]

Email and Mobile Promotion and Marketing

This course provides an introduction to email and mobile marketing. Topics include email communication, creating an email, automation, Spam, metrics, mobile sites, loyalty programs, mobile search, and analyzing the user […]

Social Media Strategy

In this course students create and implement a social media marketing plan. Topics addressed include determining and matching social media tactics with the appropriate marketing target, and developing a strategic […]

Ecommerce, Websites and Blogging

In this course students create a functional website with a blog and e-commerce modules. The course covers basic website design, e-commerce management, and blogging techniques. Students will examine the multidimensional […]

Digital Communications

This course provides an introduction to digital communications. The course covers key digital platforms such as websites, search engines, social media, email, and mobile applications. Using research spanning the digital […]