April 11, 2023

Gold entries stood out among similar-sized organizations, earning medals as the top 5% of the nation’s competitors in advertising excellence

Advertising Awards 2023CONCORD, N.H. – NHTI – Concord’s Community College, part of the Community College System of New Hampshire, has won two gold medals and one bronze medal for excellence in communications, marketing, advertising, and promotions by the Collegiate Advertising Awards (CAA), a national program honoring higher education organizations in advertising and marketing. The announcement was made March 31, 2023.

NHTI’s radio ads targeting nontraditional students won a gold medal in the Radio – Series category; the college’s multiverse concept TV commercial, which was created in partnership with Jon Caron Art from Nashua, N.H., won the gold medal in the TV/Video Advertising category; and NHTI’s new mascot design, created by NHTI student artist Valeria Deforge, won the bronze medal in the Logos/Trademarks/Mascots category.

Amber Gavriluk, NHTI’s marketing officer, wrote and conceptualized the TV commercial with Jon Caron, the owner/creative director of Jon Caron Art and frequent partner of the college. She also wrote and served as voice actor in the radio commercial series and spearheaded the effort to refresh the college’s Leroy the Lynx mascot design. Under Gavriluk, NHTI also won the CAA gold medal in 2020 for Student Viewbook design and digital presentation.

The 2022 CAA program attracted entries from the U.S. and Canada, representing a wide range of schools and universities from small community colleges to large institutions. Entries were judged by a panel of industry experts with criteria including creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal. Submissions were reviewed and scored for a possible 100 total points. Gold awards received a judges’ score of 95 to 99 (top 5% in the nation); silver awards earned 90 to 94 (top 12% in the nation); and bronze awards earned 85 to 89 (top 16% in the nation).

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NHTI – Concord’s Community College

NHTI is a dynamic public institution of higher learning that provides accessible, rigorous education for students, businesses, and the community. We create pathways for lifelong learning, career advancement, and civic engagement, offering 90+ academic programs to 4,600+ students annually. NHTI is a member of the Community College System of New Hampshire and since 1969 has been accredited by the New England Commission of Higher Education, a nongovernmental, nationally recognized accrediting agency.

Press Contact           Amber Gavriluk, Marketing Officer  |  603-230-4001  |  [email protected]