This program offers students a skill set that can be used across many industries and disciplines. Web development, marketing analytics, and analysis are skills needed for a digital/social media presence in the global market place. This program instructs students in social media marketing, website management, data analysis, accounting, relationship marketing, email marketing, and mobile application marketing.

Curriculum Abbreviations
  • CL – Number of lecture/classroom hours per week for the course
  • LAB – Number of simulation laboratory, laboratory or clinical hours per week for the course
  • CR – Number of credit hours for the course
Course Title CL LAB CR
DCOM 105C Digital Communications 3 0 3
DCOM 130C Ecommerce, Websites, and Blogging 3 0 3
DCOM 150C Social Media Strategy 3 0 3
DCOM 210C Search Engine Optimization 3 0 3
DCOM 230C Email and Mobile Promotion and Marketing 3 0 3
DCOM 250C Digital Analytics 3 0 3
Total Credits 18

Graduates are prepared for careers in data management, social media, website management, sales, marketing, guest services, tourism associations, and business administration, or for transfer to bachelors programs in information technology, business administration, and the sports, recreation and tourism fields. Graduates can obtain the following professional certifications:

  • Google Analytics Individual Qualification
  • Google Ads Search Certification
  • Google Shopping Ads Certification
  • Google Ads Mobile Certification
  • HubSpot In Bound Certification
  • HubSpot Email Marketing Certification
  • Facebook Blueprint Associate-Level


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