Overview

Digital Communications is a skill set that can be used across many industries among a wide spectrum of disciplines. Web development, marketing analytics and analysis are skills needed for a digital/social media presence in the global market place.

The Digital Communications Certificate program will instruct students in social media marketing, website management, data analysis, accounting, relationship marketing, email marketing, and mobile application marketing. This curriculum will prepare students for careers in data management, social media, website management, sales, marketing, guest services, tourism associations, and business administration, or for transfer to bachelors programs in information technology, business administration, and the sports, recreation and tourism fields.

Graduates will have the ability to obtain the following professional certifications:

  1. Google Analytics Individual Qualification Certification
  2. Google Ads Search Certification
  3. Google Shopping Ads Certification
  4. Google Ads Mobile Certification
  5. HubSpot In Bound Certification
  6. HubSpot Email Marketing Certification
  7. Facebook Blueprint Associate-Level

Digital Communications Certificate

Course NumberCourse TitleCLLABCR
DCOM 105CDigital Communications303
DCOM 130CEcommerce, Websites and Blogging303
DCOM 150CSocial Media Strategy303
DCOM 210CSearch Engine Optimization303
DCOM 230CEmail and Mobile Promotion and Marketing303
DCOM 250CDigital Analytics303
TOTAL CREDITS18
CL – Number of lecture/classroom hours per week for the course
LAB – Number of simulation laboratory, laboratory or clinical hours per week for the course
CR – Number of credit hours for the course

Why Digital Marketing

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18 Credits Required

55-60%

of students qualify for financial aid