This program offers students a skill set that can be used across many industries and disciplines. Web development, marketing analytics, and analysis are skills needed for a digital/social media presence in the global market place. This program instructs students in social media marketing, website management, data analysis, accounting, relationship marketing, email marketing, and mobile application marketing.

This program is financial aid-eligible.

Curriculum Abbreviations

  • CL – Number of lecture/classroom hours per week for the course
  • LAB – Number of simulation laboratory, laboratory or clinical hours per week for the course
  • CR – Number of credit hours for the course
CourseTitleCLLABCR
DCOM 105CDigital Communications303
DCOM 130CEcommerce, Websites, and Blogging303
DCOM 150CSocial Media Strategy303
DCOM 210CSearch Engine Optimization303
DCOM 230CEmail and Mobile Promotion and Marketing303
DCOM 250CDigital Analytics303
Total Credits18

Graduates are prepared for careers in data management, social media, website management, sales, marketing, guest services, tourism associations, and business administration, or for transfer to bachelors programs in information technology, business administration, and the sports, recreation and tourism fields. Graduates can obtain the following professional certifications:

  • Google Analytics Individual Qualification
    Certification
  • Google Ads Search Certification
  • Google Shopping Ads Certification
  • Google Ads Mobile Certification
  • HubSpot In Bound Certification
  • HubSpot Email Marketing Certification
  • Facebook Blueprint Associate-Level

 

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