Overview
Digital Communications is a skill set that can be used across many industries among a wide spectrum of disciplines. Web development, marketing analytics and analysis are skills needed for a digital/social media presence in the global market place.
The Digital Communications Certificate program will instruct students in social media marketing, website management, data analysis, accounting, relationship marketing, email marketing, and mobile application marketing. This curriculum will prepare students for careers in data management, social media, website management, sales, marketing, guest services, tourism associations, and business administration, or for transfer to bachelors programs in information technology, business administration, and the sports, recreation and tourism fields.
Graduates will have the ability to obtain the following professional certifications:
- Google Analytics Individual Qualification Certification
- Google Ads Search Certification
- Google Shopping Ads Certification
- Google Ads Mobile Certification
- HubSpot In Bound Certification
- HubSpot Email Marketing Certification
- Facebook Blueprint Associate-Level
Digital Communications Certificate
| Course Number | Course Title | CL | LAB | CR |
|---|---|---|---|---|
| DCOM 105C | Digital Communications | 3 | 0 | 3 |
| DCOM 130C | Ecommerce, Websites and Blogging | 3 | 0 | 3 |
| DCOM 150C | Social Media Strategy | 3 | 0 | 3 |
| DCOM 210C | Search Engine Optimization | 3 | 0 | 3 |
| DCOM 230C | Email and Mobile Promotion and Marketing | 3 | 0 | 3 |
| DCOM 250C | Digital Analytics | 3 | 0 | 3 |
| TOTAL CREDITS | 18 | |||
| CL – Number of lecture/classroom hours per week for the course LAB – Number of simulation laboratory, laboratory or clinical hours per week for the course CR – Number of credit hours for the course | ||||
Why Digital Marketing
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