Learn to Email Marketing Online

Email marketing is among the most important activities in the digital marketing environment. Companies of all sizes use email to keep in touch with customers and prospects, share messages, and promote products and services. In this 100% online course, you learn to create, design, and automate email campaigns effectively and ethically. Upon completion, you will be prepared to sit for the Online Marketing Certified Professional (OMCP®) exam. Enrollment includes an optional voucher to cover the OMCP® exam fee.

Job Outlook for Email Marketing and Automation

According to the U.S. Bureau of Labor Statistics (BLS), demand for advertising, promotions and marketing managers is expected to grow by 6% between now and 2029. The BLS expects demand for marketing activities that rely on campaigns such as email and direct marketing to remain strong as companies use technology to earn and keep customers.

TheMuse.com lists “Email Marketing Director” as its third highest-paying position among digital marketers. According to PayScale.com, “Director of Email Marketing” roles earn $107,963 per year.

FAQs about Email Marketing and Automation

Digital marketing site campaignmonitor.com lists email marketing as its most effective digital media channel. With over 3 billion email users worldwide, email generates a return on investment of 440% for effectively designed campaigns.

Email marketing collecting, organizing and communicating via email. Companies collect the email addresses of their prospects, customers and clients. They organize these addresses into campaigns that provide useful information, inform recipients about products or services and offer invitations to purchase. Companies increasingly use mobile phone numbers and social media connections in the same ways.

Email marketing professionals use software to create, implement and manage their campaigns. Since this can be done over the internet, email marketing is a good choice for a remote, wfh or independent contractor or consulting role. Ziprecruiter.com reports that email marketing managers earn between $60-100,000 per year working remotely.

Course Objectives

  • Understand the landscape of digital marketing
  • Build a comprehensive email marketing newsletter list
  • Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
  • Establish and leverage an effective drip campaign program
  • Write content that attracts attention
  • Create effective email campaigns that will reach mobile customers
  • Prepare for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
  • Prepare for a career as an email marketing manager, marketing automation manager, or CRM marketing manager

Prerequisites and Requirements

You should have basic computer skills and a good grasp of the English language.

Curriculum

  • Introduction to Online Marketing
    Understand the basics of online marketing, including the various methods used by marketers and how to identify your target audience.
  • Digital Marketing Foundations
    Study the various channels involved in digital marketing including seo, social media, content marketing, conversion optimization, web analytics, ppc, mobile marketing, and email marketing.
  • Email Marketing Practitioner
    Receive an introduction to email marketing. Use email as conversation, create an email, use landing pages, work with email providers, and utilize metrics and measurements.
  • OMCP® Content Marketing Practitioner
    Identify prospects, write messages, create content, spread your message, and study results.
  • OMCP® Mobile Marketing Practitioner
    Explore mobile marketing and how to use it as it pertains to advertising, mobile marketing, and based on users’ locations.
  • Marketing Automation
    Study marketing automation and how it can be useful to your brand’s overall marketing strategy.

Instructors

Avinash Kaushik is Google’s digital marketing evangelist and the co-founder of Market Motive. Through his blog and bestselling books, “Web Analytics 2.0 Prime” and “Web Analytics: An Hour A Day,” Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, the University of Virginia, UC Los Angeles, and the University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg is the co-author of “Waiting For Your Cat to Bark?,” “Call to Action,” and “Always Be Testing,” which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.

Registration and Enrollment

This course is open enrollment. You can enroll and begin anytime.