DCOM 210C
3
0
3
Introduces a strategic approach to search engine marketing, keyword research, algorithms, competitive analysis, link building, local and geo search, and SEO tools. Through online platforms, applications, and tracking methods, students develop the vocabulary of industry professionals. Students will learn to understand how search engines influence consumer behavior and the importance for businesses of optimizing their strategic approach. (Prerequisite: DCOM 105C strongly recommended)
