Hospitality Sales and Marketing

NHTI > Courses > Hospitality and Tourism Management > Hospitality Sales and Marketing

Course Number: HSTM 260C

Lecture Hours: 3

Lab, Clinic or Practicum Hours: 0

Credit Hours: 3

Focuses on the hospitality markets and products. The student will analyze the organization of the hotel sales and marketing department by looking at the importance of increasing revenue through special market segment, planning itineraries with tour operators, brochure design, and advertisement. (Prerequisite: HSTM 101C or HSTM 110C with a grade of C or higher, or permission of program coordinator)