DCOM 230C
3
0
3

This course provides an introduction to email and mobile marketing. Topics include email communication, creating an email, automation, Spam, metrics, mobile sites, loyalty programs, mobile search, and analyzing the user journey. Students learn how email and mobile marketing influences consumer behavior and the importance of optimizing the business approach. (Prerequisite: DCOM 105 strongly recommended) Hubspot Email, Google Ads Mobile.