Email and Mobile Promotion and Marketing

NHTI > Courses > Digital Communications > Email and Mobile Promotion and Marketing

Course Number: DCOM 230C

Lecture Hours: 3

Lab, Clinic or Practicum Hours: 0

Credit Hours: 3

Provides an introduction to email and mobile marketing. Topics include email communication, creating an email, automation, spam, metrics, mobile sites, loyalty programs, mobile search, and analyzing the user journey. Students learn how email and mobile marketing influences consumer behavior and the importance of optimizing the business approach. (Prerequisite: DCOM 105C strongly recommended)