Moving a great idea into a sustainable reality requires a fundamental understanding of business. Successful designers understand that business principles overlap, complement, and enhance design principles. Through a variety of exercises students will learn how to approach a variety of real-world scenarios, understand company expectations, and anticipate employer concerns that will help them transition into an entry-level career opportunity. At the end of the course, students will have a started a portfolio and will understand basic professional practices including interviewing for jobs, pitching ideas, networking, freelancing, licensing, and contracts. Students will also understand basic business vocabulary and the way design thinking skills can be used to identify and execute.
Business of Design