Interested in enhancing your research skills? Want to learn how to write a professional genealogical research report for friends, family, or clients? How about improving writing the citations that prove your evidence? This four-session workshop is intended for students who are comfortable accessing a variety of websites, formatting documents, downloading and printing. Prospective students should have a basic knowledge of genealogical research and want to refine and improve their skills.
Price: $149 Dates: Tuesday, April 12, 19, 26 and May 3, 9 am–noon
eBay for Business
In this class you will learn to use this e-marketplace icon for any of a variety of business purposes. Perhaps selling on eBay will serve as a, or THE, linchpin of your business plan. Many businesses rely heavily, if not exclusively, on eBay as their retail or wholesale outlet.
Or maybe you just need it occasionally to unload excess inventory, materials, equipment or supplies. eBay is an excellent way to sell these.
We will begin by first establishing the accounts you need to do business on eBay. These include: (1) a basic eBay user’s account, which allows you to purchase items, to receive notifications from eBay, and to interact with other community members; (2) a seller’s account, required to conduct sales of any sort, and (3) a PayPal account through which the vast majority of eBay transactions are handled.
In addition, you may wish to establish an eBay store, which comes with a set of marketing tools and opportunities, reduced fees, plus the ability to list items for an extended period of time.
To establish a seller’s account, you will need to use a credit card and have a cell phone handy because eBay will use your phone number to contact you with a verification code. Also, if you wish to link to a business checking account to enable fee-free deposits from your PayPal account or from Half.com (a specialized “arm” of eBay commerce), you will need to have your bank’s routing number and your checking account number as well.
(If you are not the business owner, you will need to discuss the above items with your employer, who may decide to set up accounts himself.)
Next we will explore listings on various eBay “sites,” (auctions, stores and Half.com) for there is a lot to be learned by examining them. You will gain an overview of how other businesses use eBay, including:
- what are effective marketing strategies
- becoming a Top Rated Seller
- how to determine a market value for what it is you wish to sell
- which selling venue(s) to use: auction, eBay store, or Half.com
- when and how long to have it listed as an auction
- “enhanced” listing options (most of which incur additional expenses)
- using mobile devices
- what to avoid
Regardless of which of eBay’s sites and tools you decide to use, you will need to know what goes into a good listing – title, text and images. After this course you will have a practical understanding of these and how to create them.
The eBay community does operate within guidelines that govern the behavior of all community members, especially those involving transactions between members. As a seller, you will be expected to abide by eBay’s Seller Standards. Learn what they are and how to follow them.
Price: $199 Dates: Tuesdays, April 12, 19, 26 and May 3, 1–3 pm