Email Marketing 101

We all know that social media such as Facebook is important for communicating with our customers. But when you're looking for the most direct way to reach and engage with your audience, it's best to use email. Surprising but true- People are twice as likely to sign up for your email list as they are to interact on your Facebook. And of course, while social media and search engines should not be ignored, email has a higher conversion rate than both of those tactics combined!

Topics that are going to be covered:

  • Email Marketing for Small Businesses
  • Creating a mobile responsive email
  • Email List Growth Tools
  • Using Email Templates
  • Scheduling Emails
  • Increasing your Social & Web Presence
  • The Impact of Email Marketing
  • Next Steps for Marketing Your Business

Date: Saturday, September 21, 2019, 9 – 11 am                

Price: $75

Basic Social Media 101

Learn how to optimize your branded social media platforms with your business features, benefits, and key selling points to drive sales! Get tips on editing and uploading the correct size images, video, and audio! Learn how to develop engaging and relevant content for social media platforms.

Why should you have a social media strategy? There are over 2 billion people worldwide that use social media platforms to share and communicate with their friends and family!

Date: Saturday, October 12, 2019, 9 – 11 am                

Price: $75

Lisa Carter of Drinkwater Marketing has created email marketing campaigns for a vast array of businesses ranging from realtors to doggy daycares and everything in between. A Certified Constant Contact Solution Provider since 2012, she has plenty of experience with the leading email marketing platform.

As a serial entrepreneur with a passion for building brands, and the owner and chief engagement officer of Drinkwater Marketing and Productions, Lisa works with small businesses and large size enterprises to develop brand, digital and event marketing strategies to drive revenue. Prior to launching Drinkwater, she graduated from the Fashion Institute of Technology in 1988, and spent 20+ years in the corporate sector building product and brand strategies for top fortune 500 companies such as The Limited Corporation, Timberland Footwear and Staples Inc.

Understanding Google Analytics!

This workshop is about understanding Google Analytics and the effects Google has on ROI.

In this workshop, participants will get a deeper understanding of their customers by tracking their search engine optimization (SEO), Flash, video, and social networking sites and applications. You will learn about how to measure your online advertising return on investment (ROI) by effectively using Google Analytics. At the end of the workshop, you will be prepared to be certificated by Google in Google Analytics. * Participants should have a Google account.

Date: Saturday, October 26, 2019, 8:30 am – 4:30 pm                

Price: $150 (participants provide their own lunch)

Setting Up a Facebook Business Page

Designed to provide insights and tips on getting the best results from your Facebook Business Page, for beginners. You'll learn how to create a Page for your business and how to use it effectively to get noticed.  PREREQUISITE - Some experience with using Facebook personally.  

Date:  Monday, October 7, 2019, 5:30 – 7:30 pm                  

Price:  $65

Advanced Facebook for Business

In this workshop, you'll learn about Facebook features you may be overlooking, and how to get the best organic results from your Facebook Business Page. Participants should have SOME experience with administering a Business Page.  We will touch on the topic of Facebook Advertising and Boosted Posts, but the majority of our time will be spent on exploring the types of content that will get your Page and posts noticed.

Date: Monday, October 21, 2019, 5:30 – 8:30 pm

Price: $75

Facebook Advertising Explained

Paid ads can overcome Facebook's limits on your business visibility. Learn how to target ads and spend relatively little money to get improved visibility. You'll learn if BOOSTED POSTS are you best bet, or should you create new ads from scratch. You'll learn how to develop new sales leads with a Facebook Ad that captures people's email addresses. You'll learn how to pinpoint your target audience to reach EXACTLY the person you are trying to reach. You'll learn how to spend $1 a day--or otherwise NOT break the bank--with effective, strategic Facebook ads.

Date: Monday, November 4, 2019, 5:30 – 7:30 pm

Price: $75


Business & Industry Training
31 College Drive
Concord, NH 03301-7412
(603) 230-4022
Fax: (603) 230-9304
Office of Workforce Development

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