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Simple Marketing Concepts Microcredential

with Joanne Randall

October 18th to November 8th, 2021

$495 More Info

Offered Oct 18, 25, Nov 1 & 8 - 1pm - 3pm

This course is designed to cover the most important principles of product and service marketing. You will learn how to apply the 4 P’s of the Marketing Mix (Product, Price, Place, and Promotion), as well as how to do a proper analysis of your business and external environments. By walking through the concepts with real-life examples, you will have the ability to apply insight to your own operations. Participants will also spend time working through their mission, vision, and core values with the purpose of preparing for strategic planning.

Participants will review theory, see examples, and work through their own scenarios to produce real ideas for the possibility of implementation. The material is the same marketing theory offered to undergraduate and graduate students in today’s educational institutions, with real life application. The goal for this course is for business professionals to implement proven marketing theories into their own business to reach their business goals.

Class 1:   The 4 P’s of the Marketing Mix- A Review and Discussion

Description: These crucial components of marketing guide businesses to consider all aspects of their product of service before launch or during periods of evaluation.

  • Product - What unique product or service do you offer?
  • Price - Considerations for pricing strategy
  • Place - How do you get your product or service into the hands of your customers more effectively?
  • Promotion - Target audience, message, and promotional mix evaluation

Class 2: SWOT Analysis

A review and exercises designed to identify the internal and external environments of a business with the goal of addressing opportunities and threats.

  • SWOT - Strengths, Weaknesses, Opportunities, and Threats
  • Internal and External analysis
  • Environments to consider for analysis

Class 3: Mission, Vision, Core Values

Looking at a business strategically means examining the main purpose for the existence of the business. It is crucial to identify the mission, vision, and core values of a business before creating any marketing plan.

  • Mission - What you do
  • Vision - Why you do it
  • Core Values - What drives your behavior and decision making
  • How mission, vision, and core values fit into marketing

Class 4: The Marketing Plan

Pulling together all that has been reviewed in previous sessions, participants will outline a basic marketing plan, including research, target market, positioning, pricing, product, goals and objectives, and an outline for plan evaluation and analysis.

  • Outline for full plan
  • Template for one page plan
  • Options for execution and evaluation

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ABOUT THE INSTRUCTOR

An MBA in Strategic Leadership graduate from New England College, Joanne Randall has spent her career working in management and business. Her Bachelor’s degree is from the Whittemore School of Business and Economics at the University of New Hampshire. She is the creator and host of previous radio shows such as NH Women in Business Radio and Marketing Mojo Radio. Joanne is the author of the popular children’s book, The Adventures of Largo and Shelby. She currently manages operations for her business, Leap Year Marketing Strategies and is an adjunct Professor of Marketing and Business at New England College.

Her background includes management, sales, marketing, retail, human resources, and small business social media development. Joanne has over twenty-five years of experience in the marketing field. Joanne specializes in content marketing strategy consultation and marketing plan creation and execution for clients. Joanne has been a business and marketing guest lecturer at numerous New Hampshire universities, businesses, and Chambers of Commerce. Joanne frequently hosts marketing seminars and serves as a guest lecturer around New England.

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The 7 Habits of Highly Effective People

with Debra Schuler

October 6th to November 17th, 2021

$695 More Info

Note:  We can bring this to your organization - on your own schedule as a customized training if you have a team of 8 or more.  Please contact Allison Mollica if you are interested - amollica@ccsnh.edu

The Proven Personal Leadership System Based on Timeless Principles of Effectiveness

Dates:  Wednesdays, 8:30am to 10:30am October 6 - November 17, 2021

Includes 7 Habits Course Kit & Interactive App

Based on Stephen R. Covey's book, The 7 Habits of Highly Effective People®, which after 30 years continues to be a best seller for the simple reason that it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity for personal effectiveness, leadership development and change.

Presented in (7) two (2) hour sessions, this series explores how “living the 7 Habits” can help you lead your life in a truly effective way.  This proven process of personal and interpersonal growth begins with an introduction to the paradigms and principles of effectiveness. With this foundation in place, we will learn about the habits that lead to personal mastery: being proactive, beginning with the end in mind and putting first things first. Next, we transition to the habits that improve our interpersonal communications and relationships: thinking win-win, seeking first to understand and synergizing. The final habit, sharpening our saw, will illustrate the importance of making self-care a priority. Lastly, participants will identify the areas in their personal and professional lives that matter most and develop a plan for turning their ideas and good intentions into action.

The 7 Habits of Highly Effective People® MicroCredential Certificate

Participants must complete all sessions in order to be awarded a certificate of successful completion. Participants are surveyed anonymously in advance of the training so as to give instructors a better sense of the participant’s background and expectations. Participants are also surveyed at the end of the program to determine the program's impact and to allow for feedback in order to continuously improve the program. 

Session 1:  Orientation & Foundations of the 7 Habits

Session 2: Habit 1: Be Proactive  

So often, success is perceived by what we see on the surface, however true development of effectiveness comes from the inside-out and is more about character than personality. Our 7 Habits learning journey begins with proactively taking responsibility for your life. Proactive people recognize that they are "response-able." They don't blame genetics, circumstances or conditions for their behavior. They consciously choose their behavior.

Session 3:  Habit 2: Begin With the End in Mind                                      People are working harder than ever, but because clarity and vision are often lacking, they are not getting very far in terms of overall fulfillment and happiness. Highly effective people make a conscious effort to visualize who they are and what they want in life. It's about reconnecting with your strengths and uniqueness and then defining the personal, moral, and ethical guidelines within which you can most happily express and fulfill yourself.

Session 4:  Habit 3 - Put First Things First  

To live a more balanced existence, you have to recognize that not doing everything that comes across your path is okay. There's no need to overextend yourself. Highly effective people realize that it's alright to say no sometimes in order to focus on their highest priorities. Putting first things first isn’t just about time management, it’s about life management. What are "first things?" Those things you personally find most valuable and meaningful.

Session 5:   Habit 4: Think Win-Win

Thinking Win-Win isn't about being nice, nor is it a compromise. It is a character-based code for human interaction and collaboration. Most of us think about succeeding in terms of someone else failing--that is, if I win, you lose; or if you win, I lose. Highly effective people see life as a cooperative arena, not a competitive one. It’s a frame of mind and heart that constantly seeks mutual benefit which is also critical to understanding others.

Session 6:  Habit 5: Seek First to Understand, Then to Be Understood  

Communication is the most important skill in life. We spend years learning how to read, write and speak, but what about listening? Most people seek first to be understood, to get their point across, and in doing so, may ignore the other person or selectively hear only certain parts of the conversation and miss the meaning entirely. Seeking first to understand is listening with the intent to understand, not to reply, which establishes mutual respect and opens the door to creative cooperation--the mindset that the whole is greater than the sum of the parts.

Session 7:  Habit 6 & 7 Synergize & Sharpen the Saw and Key Take-Aways and Action Planning 

Sharpening the saw means preserving and enhancing the greatest asset you have--you. It means having a balanced program for self-renewal in the four key areas of your life: physical, social/emotional, mental, and spiritual. Renewing yourself in each of the four areas facilitates growth and change in your life and inspires you to practice the other six habits. You increase your capacity to produce and effectively handle challenges. We will conclude our session with individual reflection, sharing of key take-aways and action planning to set you up for successful ongoing application of learning and positive results in the most important areas of your life.

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About Debra Schuler, B.S. Management, Positive Psychology Certificate

Debra Schuler is a lifelong learner dedicated to helping individuals at all stages of life and career lead themselves with more clarity, purpose and intention to achieve greater fulfillment, joy and success personally and professionally.  She works with organizations, youth development non-profits, colleges and universities, and women-in-transition throughout the US and globally to inspire others to take bold risks, realize their full potential and achieve greatness in their lives. She earned her B.S. in Management from Rivier University and was awarded a Certificate in Positive Psychology from Dr. Tal Ben-Shahar and the Kripalu Center for Yoga & Health.  She is also a graduate of Butera School of Art in Boston and a member of the International Expressive Art Therapy Association. She lives in Portsmouth, NH with her husband and son.  www.ensolifebydesign.com

 

 

Payment plan available: $250.00 deposit plus 4 payments of $111.25, paid every two weeks
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Communicating Mindfully (Graduate Credit Add On Option)

with Dan Huston

October 14th to December 16th, 2021

$430 More Info

ONLINE Course Schedule: Thursdays, Oct 14 - Dec 16

Time:  4pm - 6:30pm

Dates:  Oct 14 • Oct 21 • Oct 28 • Nov 4 • (Week off for Veterans' Day) • Nov 18 • (Week off for Thanksgiving) • Dec 2 • Dec 9 • Dec 16 

Two graduate credits from Antioch University available to participants

Text: Communicating Mindfully: Mindfulness-Based Communication and Emotional Intelligence ISBN: 13-978-1-94-162600-9

Course Description: This course integrates mindfulness with communication theory and emotional intelligence. Participants learn to discover and modify unproductive habitual patterns of behavior, increase emotion regulation abilities, increase empathy, improve relationships, reduce stress, and increase happiness and optimism.

Course Purpose and Objectives: The purpose of this course is to help teachers and administrators develop an understanding of mindfulness in general and mindful communication in particular such that they develop an increased awareness for how mindful communication can foster a productive school environment in which to work and learn.

Course Student Learning Outcomes:

  • Increased ability to focus attention
  • Increased ability to regulate emotions, and manage stress and anxiety
  • Increased emotional intelligence
  • Increased engagement at work
  • Increased ability to give and receive constructive feedback Program Student Learning Outcomes: N/A this course is not part of any matriculated program at AUNE Essential questions that frame this work and the course objectives will be: -
  • What is mindfulness?
  • When we learn to pay attention to the moments of our lives with kindness and curiosity, how does that impact the way we feel about ourselves and others?
  • Does a mindful approach to life have a positive impact on our relationship with ourselves? With our colleagues? With our students?
  • Does mindful communication foster a productive working environment? If so, in what ways?
  • Does mindful communication foster a productive learning environment? If so, in what ways?

Overview of Course Content and Methods to be Used:  The approach to mindful communication underpinning this course is as follows: when human beings develop an increased ability to “open” to the moments of their lives, they become more aware of the internal and external influences on their behavior that exist in those moments. As people study communication theory, some of the influences they notice will include elements of communication, such as selftalk, nonverbal behavior, and emotions. An increased awareness of these communication factors within any given moment can help people make effective communicative choices in those moments that go beyond reactivity and habitual patterns of behavior. These informed decisions often reflect increased emotion regulation skills and emotional intelligence. Participants in this course will, therefore, be introduced to mindfulness, mindfulnessbased meditation, communication theory, and emotional intelligence abilities. The emphasis of this course is on applying this knowledge to participants’ lives, both personally and professionally.

Note: the meditations used in this course are inspired by the Mindfulness-Based Stress Reduction course developed at the Center for Mindfulness. Evaluation Procedures

Evaluation criteria to receive Microcredential and/or apply for graduate credit:  Students must satisfactorily complete all Application Journals, Mindfulness Reflection Papers, Awareness Notebook Assignments, and the Final Project

Attendance: Students must attend all classes or make arrangements for makeup work if extenuating circumstances result in a missed class. Students cannot miss more than two classes.

Incomplete Policy: With instructor permission, students who were not able to complete all required work during the timeframe of the course may be allowed to finish their missing assignments after the course has officially ended. A plan will be developed on a case-by-case basis.

Assignments and Course Outline: All homework is due the following week unless otherwise indicated.

Week 1:  Getting settled, Overview of Mindfulness, meditation, Ekman’s Model, Chapter 1, Meditation 1, Journal 1, Reflection 1

Week 2: Chapter 2, Meditation 2, Journal 2, Reflection 2, Conversation and Listening Skills o Awareness Notebooks

Week 3: Chapter 3, Meditation 3, Journal 3, Reflection 3, Listening Skills, Awareness Notebooks

Week 4: Chapter 4, Meditation 4, Journal 4, Reflection 4, Nonverbal Behavior, Awareness Notebooks

Week 5: Chapter 5, Meditation 5, Journal 5, Reflection 5 o Self-Talk o Awareness Notebooks

Week 6: Chapter 6, Meditation 6, Journal 6, Reflection 6, Self-Concept, Awareness Notebooks

Week 7: Chapter 7, Meditation 7, Journal 7, Reflection 7, Assertive Behavior, Awareness Notebooks

Week 8: Chapter 8 Final Paper/Presentation

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Front Line Manager’s Microcredential Certificate

with Nick Manolis

September 21st to November 9th, 2021

$825 More Info

Tuesdays 9am - 11am September 21 - November 9, 2021

Being a frontline manager is hard. Meeting organizational demands in an efficient and effective way can be challenging, frustrating and seemingly never ending. In order to succeed, the frontline manager must not only have the technical skills to do the job, but the people skills needed to cultivate and maintain a culture where employees are recognized as the organization’s most important asset and consistently treated that way.

Presented in eight (8) two (2) hour sessions, this series explores what it takes for a frontline manager to become a frontline leader. The journey taken in this series begins with self- awareness, travels through making the break from the line to manager, makes stops to consider the success steps needed to supervise well and arrives with the transition of the manager to leader.

Throughout the entire series the focus will be on the soft skills all managers need. The series is accentuated by active participation of attendees, readings and exercises. Attendees will leave this series not only with the information needed to manage people well, but with the encouragement to do so.

Participants must complete all sessions in order to be awarded a certificate of successful completion. Participants are surveyed anonymously in advance of the training so as to give instructors a better sense of the participant’s background and expectations. Participants are also surveyed at the end of the program to determine the programs impact and to allow for feedback in order to continuously improve the program.

Topics include:

  • The Importance of Human Factors
  • Making the Break from Line to Manager
  • Supervisory Success
  • Ethics, Courtesy, Civility, & Respect
  • The Leadership Perspective

About the instructor:

Nick Manolis – NHTI, Business & Training Center Instructor

Nick Manolis has spent his career in a wide variety of senior management and consulting roles in the private, public and non-profit sectors focusing on human resource management, training, development and facilitation. Most recently, Nick served as Vice President of Human Resource Development for Associated Grocers of New England. Over the past year Nick has been engaged in providing training and development services to health care, government, food service, manufacturing, distribution and educational organizations. The principle that “helping organizations develop and grow by helping employees develop and grow” fuels Nick’s passion and guides his work.

 

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Mastering Public Speaking

with Curt Simmons

$115 More Info

Register here anytime.  ONDEMAND & ONLINE.  Self paced or instructor-led, you choose!  

 

You can become an effective public speaker! In this course, you will discover how to talk confidently and persuasively to both large audiences and small groups. You will also learn how to plan and deliver your presentations skillfully and how to manage one of the most common public speaking barriers—fear.

You'll learn the secrets to presenting a speech, how to handle questions and manage conflict in meetings, and even how to shine in a job interview. You will get tips for training your voice and learn how to use both verbal and nonverbal communication effectively. By the time you finish this course, you'll have an entire set of skills you can use on the job, in social settings, and in any other situation where you need to communicate with ease and authority!

 

 

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