What Can I Do With My Sports Management Degree?

Sports Management

The Associate in Science in Sports Management degree at NHTI provides academic preparation in the skills and techniques required to be successful in the Sport Business and Leisure fields.  Careers in sport management are similar to other careers in management and are specifically geared to the world of sports.  Behind the players and games, there are a variety of business functions needed to ensure the games continue.  As in all businesses, accountants, marketing and advertising managers, sales staff, operations managers and other administrative managers help to organize and operate sports organizations and events. 

Visit NHTI’s Sports Management Degree for information on degree and course offerings.

Career Paths for This Major

Graduates of the Sports Management program have varied work options that depend upon one’s specific interests, abilities, work values, and hands on experience in the field.  Depending on individual interests, students can concentrate on a variety of sports administration functions and environments such as professional teams or collegiate athletic departments, sport facilities and event management, sport marketing, sales, promotion, or advertising, sports information, media, or communications, State and county sports commissions, athletic leagues and more.  Because this program provides a broad business management foundation, many students also position themselves for non-sports opportunities as well.  Over half of NHTI’s Sports Management graduates transfer on to baccalaureate institutions to further enhance their career possibilities.

Skills Developed Through This Major

  • Plan and direct athletic events & activities
  • Organize various components of event management
  • Managing ticket sales and box office operations
  • Performing game-day actions including set-up and break-down of seating, parking
  • Selling sponsorships, advertisements, corporate hospitality venues
  • Overseeing/directing volunteers for sporting events
  • Directing media relations & communications/ press releases/ scheduling player interviews/ game programs
  • Directing concessions sales/merchandising/parking/other ancillary services
  • Creating/implementing game-day marketing and promotional activities
  • Coordinating player/guest relations services


Sample Career Titles With This Degree

These titles include positions that you qualify for with this associate’s degree as well as those that require a bachelor’s degree and beyond.

  • Sports Agent/Advisor
  • Player Personnel
  • Scout
  • Management
  • Administration
  • Front Office
  • PR and Community Relations
  • Game Day Operations
  • Sports Marketing and Promotions
  • Sports Management
  • Sports Broadcasting
  • Salary Cap Analyst
  • Account Manager
  • Media & Communications
  • Event Management and Facility Management
  • Ticket and Sponsorship
  • Athletic Director
  • Sports Information Director
  • Coaching
  • Spotter, Pit crew, Crew Chief, Race Management
  • Track & Field Management
  • Fitness Center Ownership/Management
  • Ticket Sales Representative
  • Sports Camp Director
  • Sporting Goods/Merchandise/Apparel Sales
  • Fundraising Manager
  • Owner/Manager of Local Sport Business

Sample Employers

Professional Teams/Front Offices Professional Leagues and Associations Sport Marketing Firms Event Management Groups Sporting Goods Stores Sports Academies/Camps/Resorts Sport Media Outlets College & University Athletic Departments Athletic Conferences United States Olympic Committee Athlete Management Firms Sport Facilities (Arenas, Stadiums, Ballparks) Health Clubs/Fitness Centers Golf Courses Local Sport and Tourism Corporations

NHTI Sports Management Alumni – Sampling of Job Titles and Employers

  • NASCAR related positions in North Carolina and NH Motor Speedway
  • Batting Cage Operation Manager
  • CEO at Fun Intelligent Training Fitness 
  • Sportswriter
  • Manger of a  Motor Sports Company
  • Finance Manager
  • Club Athletic Director
  • Assistant College Coach
  • Golf Pro Shop Owner
  • Assistant Manager for Olympic Retail
  • Manager of a World Cup Sports retail outlet
  • College Athletic Department Administrative Assistant
  • Ski/Snowboard Coach
  • Administrative Assistant with the Tampa Bay Devil Rays
  • Financial Planner
  • Manager of a Planet Fitness Franchise  
  • College Sports Information Director
  • Administrative Assistant for the Pawtucket Red Sox
  • Sports Media Specialist– NBA Video Productions
  • Sales Director with an automotive company
  • Paid Intern for NH Fisher Cats
  • Activity Coordinator at Pat’s Peak
  • Operations Manager at Whittemore Center Ice Rink
  • Department Chair at Dick’s Sporting Goods
  • Recreation Manager at Harvard University
  • Facility Manager at Temple University
  • Assistant Facility Manager for the Sacramento Kings 
  • Assistant Basketball Coach at the University of New Haven 
  • Pro Hockey Equipment Manager
  • Field Operations staff for the San Diego Padres
  • Professional Realtor
  • Basketball Coach at Vermont Academy
  • Sales Executive with the Jacksonville Jaguars


Ways to Explore and Reality Test Careers

There are four key ways to explore your favorite career interests…through reading, through speaking with those in the know, through observing and through doing.  Use the link(s) below to begin exploring major related careers through ‘reading’.  Go to the Exploring Career Interests link to get tips on all four key exploration strategies.

Additional sources of information for this major include:

  • NHTI Faculty, Academic Advisors, and Sports Management Department resources.
  • Professionals who are working in the field
  • Professional Associations (see below)

How to Increase Employability

  • Become an active student member of college, community, or professional associations, which helps you build leadership skills and promote connecting (networking) with fellow professionals.
  • Obtain quality practical experience prior to graduation through part-time, full-time and summer employment/internship positions related to your targeted field.
  • Participate in volunteer and service learning opportunities.

Professional Association Links

Professionals who do work related to this major belong to these associations.  You can use the links below to do career research and to connect with local association members.  You may also be able to join an association of interest, at a reduced rate, as a student member. 

National Intramural-Recreational Sports Association (NIRSA)
National Recreation and Park Association (NRPA)
Society of Health and Physical Educators (SHAPE America)
North American Society for Sport Management (NASSM)
National Collegiate Athletic Association (NCAA)
Resort and Commercial Recreation Association (RCRA)
The College Sports Information Directors of America (COSIDA)
The National Association of Sports Commissions
National Association of Collegiate Directors of Athletics (NACDA)
College Athletic Business Management Association(CABMA)
National Association for Athletic Development Directors (NAADD)
National Federation of State High School Associations (NFHS)


Employment and Internship Links

See below for job posting sites related to this major (including our own home grown NHTI posting site – see first link).

NHTI Job Posting Site







Aaron Conn
Sport, Recreation and Tourism Studies Department Chair

(603) 271-6484 x4143

Paul Hogan
Sports Management
Program Advisor

(603) 271-6484 x4209

31 College Drive
Concord, NH 03301
(603) 230-4011

Academic Advising
31 College Drive
Concord, NH 03301
(603) 230-4021
Fax: (603) 223-0785