|Course Number||Course Title||CL||LAB||CR|
|DCOM 105C||Digital Communications||3||0||3|
|DCOM 130C||Ecommerce, Websites and Blogging||3||0||3|
|DCOM 150C||Social Media Strategy||3||0||3|
|DCOM 210C||Search Engine Optimization||3||0||3|
|DCOM 230C||Email and Mobile Promotion and Marketing||3||0||3|
|DCOM 250C||Digital Analytics||3||0||3|
CL - Number of lecture/classroom hours per week for the course
LAB - Number of simulation laboratory, laboratory or clinical hours per week for the course
CR - Number of credit hours for the course
Curriculum for students entering program in 2018-19
Digital Communications is a skill set that can be used across many industries among a wide spectrum of disciplines. Web development, marketing analytics and analysis are skills needed for a digital/social media presence in the global market place.
The Digital Communications Certificate program will instruct students in social media marketing, website management, data analysis, accounting, relationship marketing, email marketing, and mobile application marketing. This curriculum will prepare students for careers in data management, social media, website management, sales, marketing, guest services, tourism associations, and business administration, or for transfer to bachelors programs in information technology, business administration, and the sports, recreation and tourism fields.
Graduates will have the ability to obtain the following professional certifications:
- Google Analytics Individual Qualification Certification
- Google AdWords Certification
- HubSpot InBound Certification
- HubSpot Email Marketing Certification
- Hootsuite Platform Certification
The Digital Marketing industry continues to grow and expand globally. New Hampshire's marketing industry shares in its growth. Opportunities for professional growth within the marketing industry are excellent.
Financial aid eligibility is pending for this program.
NHTI has developed excellent practicum opportunities for our students to foster hands-on learning while simultaneously receiving credit. Nonetheless, the college's first priority must be to ensure that patients/clients/children/families are not placed in jeopardy by students during learning experiences. Therefore, students in internship, externship, practicum, service learning, and clinical experiences must demonstrate sufficient emotional stability to withstand the stresses, uncertainties and changing circumstances that characterize patient/client/child/family responsibilities. Furthermore, the student is expected to have the emotional stability required to exercise sound judgment, accept direction and guidance from a supervisor or faculty member, and establish rapport and maintain sensitive interpersonal relationships and confidentiality with employees, customers, and/or patients/clients/children and their families.