Business Administration Course Descriptions

Number sequencing next to course name means the following: first digit designates the number of lecture hours for the course; the second digit designates the number of lab, clinic or practicum hours; and the third digit designates the credit hours for the course.

BUS 101C Introduction to Business 3-0-3
An introduction to the general concepts of business, including organization, forms of ownership, finance, management, marketing, production and the relationship between business and society. The current business climate and attitudes will also be examined through the use of business publications and articles.

BUS 152C Foundations of Leadership 3-0-3
In this course, students will examine the outlook, skills, and behavior essential to successful leadership. Topics include leadership theory, motivation, group dynamics, communication, management, status, power and politics, as well as organization culture and ethics. Students will develop an approach to the leadership style that works for them while at the same time exploring techniques to develop leadership skills in others. The focus of the course is to bridge the distance between leadership theory and management practice.

BUS 170C Principles of Marketing 3-0-3
An introductory course presenting such topics as the seven managerial functions of marketing, problem-solving, decision-making, marketing research, ethics in marketing, new product development, price determination, marketing channels and advertising.

BUS 174C Principles of Sales 3-0-3
A study of the selling process as it relates to training professional sales people and the basic elements of the persuasion process. A systematic approach will be used to develop techniques to adjust to individual styles. Students will also study the tasks of the sales manager and techniques which are used to hire, train, and compensate the sales force. (Prerequisite: BUS 170C)

BUS 180C Principles of Retailing 3-0-3
This course provides the basis for understanding the world of retailing. Topics include retail strategy, store location, buying merchandise, assortment planning, inventory management, retailing, customer service and store layout. (Prerequisite: BUS 170C)

BUS 221C Health Care Management in the U.S. 3-0-3
This course will examine health care trends within the United States. The focus will be on the evolving nature of health care and current debates. Students will explore such topics as: history of health care, hospital reorganization, care delivery settings, administrative and caregiver role changes, reimbursement, managed care and governmental interventions.

BUS 225C Business Law I 3-0-3
Law I is the study of the fundamental principles of law as they apply in the business world. The course examines legal rights and remedies and contracts. Students will gain a detailed understanding of the law of Torts and Contracts, and will learn business law through related textbook readings and research on the Internet. This course emphasizes the relationship of business law to an individual's personal life as well as occupational life. Applications of the laws as they affect the individual in a moral society are featured.

BUS 226C Business Law II 3-0-3
Focuses on various forms of legal entities and Articles 2 and 9 of the UCC. The major laws governing securities, entities, antitrust, bankruptcy, and environmental issues are reviewed. Special emphasis is given to the legal liability of the professional. This course is designed for the future business manager, entrepreneur, or professional who wishes to have information regarding laws governing business. (Prerequisite: BUS 225C)

BUS 240C Small Business Management 3-0-3
This course serves as the capstone experience for the Business Administration program through an integrated examination of formation, finance, marketing, operations, and the supply chain as applied to the small business. Conventional text assignments and assessments are supplemented with practical application of concepts and theory as teams of students operate a business via a web-based simulation.  (Prerequisite: ACCT 101C, BUS 101C, BUS 170C, and BUS 270C or BUS 273C, or permission of the Department Chair of Business Administration)

BUS 245C Organizational Behavior 3-0-3
This course helps students to develop a more complete understanding of the distinctively human dimensions of management. Emphasis is placed upon the allocation of theory to real world problems as well as the development of interpersonal skills. Topics include such issues as motivation, leadership, group dynamics, and interpersonal communication. (Prerequisite: BUS 101C or BUS 270C)

BUS 250C Principles of Finance 3-0-3
A study of the planning and control involved in financial statement analysis, working capital management, cash budgets, cash flows, and break-even analysis within a corporate environment. (Prerequisite: ACCT 102C)

BUS 255C Personal Financial Planning 3-0-3
Provides an effective learning experience in personal finance. Emphasis is on helping students make sound financial decisions in the areas of budgeting, insurance, taxes, credit, investment, real estate, and retirement planning. (Prerequisite: ACCT 101C or BUS 101C)

BUS 261C Advertising 3-0-3
The basic principles of advertising and their role in media and society will be covered.  This includes the advertising environment in the 21st Century, agency and client relationships, consumer behavior, ethics, and the role of research, creative appeals, and media selection in advertising effectiveness.

BUS 270C Principles of Management 3-0-3
The course provides an understanding and appreciation of organizational structures and the role of the manager within these structures, with emphasis on the influence of the social sciences upon current management theory.

BUS 273C Human Resource Management 3-0-3
A study of human resource management including the evolution of the personnel process, organizational models, leadership patterns, and issues touching upon planning, assessment, staffing, training, development, and environmental issues. Emphasis is placed on the application of theory and practice so that students will gain a useful understanding of human resource management whether they seek careers in that field or in other disciplines. (Prerequisite: BUS 101C or BUS 170C or HSTM 101C)

BUS 290C Management Internship 0-9-3
Students in this course engage in individually supervised employment within an area of management requiring applications of management theory and principles to the work environment. Students must work at least ten hours per week on the job, meet periodically with a supervising faculty member, research related literature in the employment field, and prepare a substantive report on the work experience and the studies involved. This course is limited to seniors and requires the approval of a supervising faculty member and the Department Chair. (Prerequisite: 2.8 G.P.A. and approval of department chair of Business Administration)

31 College Drive
Concord, NH 03301
(603) 230-4011