Sports Management Course Descriptions

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Number sequencing next to course name means the following: first digit designates the number of lecture hours for the course; the second digit designates the number of lab, clinic or practicum hours; and the third digit designates the credit hours for the course.

SM 101 Introduction to Sports Management 3-0-3
This introductory course emphasizes basic management principles as they relate to the business of sports. Students are introduced to sports marketing, sports law, sports supervision, sports media, sports ethics, recreational sports management and other related areas. There is an emphasis on developing and improving communication skills. An overview is provided with regard to career opportunities in this field.

SM 170 Sports Marketing 3-0-3
This course focuses on marketing issues as they relate to sports-related enterprises. A variety of marketing techniques and approaches are analyzed to broaden students' backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans.

SM 180 Public Relations and Advertising for the Sports Industry 3-0-3
This course provides a cross-disciplinary approach to a variety of promotional issues that sport managers routinely confront. Public relations and advertising professionals offer insights into how sports-related endeavors and businesses can raise public awareness about products and services. (Prerequisites: SM 101 and EN 101)

SM 210 Sports and Fitness Facilities Management 3-0-3
This course exposes students to the many elements and dynamics associated with managing a sports or fitness facility. Students will visit a variety of structures, arenas, and facilities and will gain an understanding of what is required to develop and successfully administer and market such facilities.

SM 211 Sports Tourism 3-0-3
Sport provides a significant impetus for travel in contemporary society, and this course focuses on the relationship between the sports and tourism industries. The study of sports tourism draws from the disciplines of psychology, sociology, geography, management, leisure, and recreation behavior. Typically, the course will include a five-day trip (at student expense) to a location such as Orlando, Florida, to visit world-class sports and convention facilities.

SM 220 Sports Communications 3-0-3
This course seeks to provide the student with an appreciation of the unique dynamics associated with the sports communication field. Students will better understand the expectations associated with developing a sports story, a sports news release, and/or a sports opinion piece, via traditional print media or electronic media - radio, television, and/or the Internet. A review of journalistic ethics will be included. Students will gain first-hand experience with regard to producing television and radio broadcasts of live sporting events. (Prerequisites: EN 101 and EN 120; SM 101 strongly recommended)

SM 225 Sports Law 3-0-3
This course focuses on the legal issues unique to the sports world and to sport managers. Numerous case studies and precedents are examined, as well as how they relate to current situations involving professional, intercollegiate, interscholastic and community sports and athletic activities.

SM 250 Sports and Society 4-0-4
This course is designed to raise awareness with regard to the sociology of sport and how cultural practices in the world of sport can have significant social, economic, and political consequences. Discussion and research should give future sport managers a broader understanding of how sport impacts different groups of people in different ways throughout this country and beyond.

SM 290 Sports Management Internship 0-9-3
This course allows students opportunities to experience real-life sports management situations "in the field." Internships are cooperatively sponsored by participating partners. The course approach and content can be designed to match the needs of the sponsor with the desires of the student, as the student gets hands-on opportunities to participate in the practical application of the sports management concepts and principles studied in the classroom. Students have completed successful internships with the Whittemore Center, Verizon Center, Planet Fitness, New Hampshire International Speedway, Concord Boys and Girls Club, Concord YMCA and many other local or regional facilities or organizations that are sports businesses.

SM 293 Managerial Decision-Making 3-0-3
This course is designed to be a capstone course for Sports Management students to enhance and practice their critical thinking and management skills. Students will be expected to use their previously acquired expertise (in, e.g., marketing, supervision, accounting and management) and apply that to case studies and computer simulations of companies, both individually and in teams. The course will be conducted through student presentations and execution of a multi-year computer-based simulation. (Prerequisites: AC 101, SM 101, SM 170 and BU 152 or BU 270)

Admissions
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Concord, NH 03301
(603) 230-4011
nhtiadm@ccsnh.edu